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【新南向】国立空中大学:创意与商学
由 ewant管家 发表于 2018年01月19日 星期五 14:50
 

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  • 系列课程简介

本系列课程以商管领域学习者为主要对象。在科技快速发展的时代,拥抱「创新」是职场人士必备的能力,也是成功的动力引擎。国立空中大学与交通大学、实践大学合作,推出「创意与商学」系列课程,包含「创意行销」、「Open Mind ! 跨域新媒介与创意公关」与「创意学经济」的3门MOOCs课程。前两门课程是从创意思维的观点,剖析行销、新媒介与公关的内容,深化学生在新媒介整合、广告与公关等行销沟通工具的应用技巧,提升职场竞争力?!复匆庋Ь谩乖蚴且源葱碌慕嵌?,介绍经济学的核心观念,提供学习者不同的商业解析新视野,激发创意思维??纬糖康骼砺塾胧滴癫⒅?,贴近学习者生活,以提升其学习动机。

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语言: 中文

影片字幕: 繁体中文、简体中文、英文、泰文

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  • Introduction to Course Series

Creativity is the driver of success and a necessary ability at work. This course series is offered for students of business administration and is taught with interesting and practical “Creativity and Business Administration” characteristics. This course series is carried out with inter-university cooperation with Taiwan’s National Chiao Tung University and Shih Chien University. Course series include three MOOC courses of “Creative Marketing,” “Open Mind! Cross-disciplinary New Media and Creative Public Relations” and “Creative Essentials of Economics.”

The first two courses link to creative marketing thinking and the media’s PR operations, while the third one inspires creative thinking of students to enable learners to learn the crucial economic knowledge of business administration. Courses focus on both theories and practices, and topics are close to students’ life to improve their learning motivation.

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Language: Chinese

Video Subtitles: Traditional Chinese, Simplified Chinese, English, Thail

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  • 课程内容

「创意与商学」系列课程,包含三阶段课程:

「阶段一: 创意行销」针对初学者,介绍行销的发展演进、近代行销方式与创意的运用、强调科技与行销结合,将设计思考的理念挹注课程。

「阶段二: Open Mind ! 跨域新媒介与创意公关」: 结合文创界与公关界学者专家,以座谈型式探讨各种媒介素材整合的作法,以期开发创意公关能力

「阶段三: 创意学经济」: 包含重要经济主题,奠定商业投资、创业与抉择的正确逻辑,以独创中西合璧的教学方式,引导学习者主动思考与创意启发。

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??????? 3 : ?????????????????????”? ?????????????????????????????????????? ??????????????????????????????????????? ????????????????????????????????????? ????????????????????????????????????????? ????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????????

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  • Contents of Course Series

The Course Series includes three levels:?

Level 1: Creative Marketing: For the beginners: introduction of marketing development, methods, usage of creativity and combination of technology and marketing to infuse design thinking to course.

Level 2: Open Mind! Cross-Boundary New Media and Creative Public Relations:

Gather the professionals from creative art and PR industries to discuss cross-boundary new media and how to integrate it to inspire PR ability?

Level 3: Creative Essentials of Economics: Include crucial economic topics to build correct logic among business investment, start-up and decision. The teaching style combines Chinese and Western techniques to lead learners think by themselves and inspire their creativity。

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  • 先修科目或先备能力:

本系列课程设计深入浅出,强调观念的介绍与应用,理论与实务并重,无须背景知识,适合所有对行销、公关、经济有兴趣的学习者修习。

欢迎来自泰国正大管理学院、易三仓大学等大专校院、与泰国台湾商会联合总会的学习者,以及泰国一般社会民众,上网选课学习。

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  • Pre-requisite:

This course series is designed with both simple and in-depth concepts to focus on introduction and application based on both theories and practice. No background knowledge is required and courses are suitable for students who are interested in marketing, PR, and the economy.

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  • 常见问题集

1.此系列学程有强制的学习顺序吗?

答:在此系列课程中,共包含三门创意相关课程。您可以依照个人兴趣或工作场合之所需,选修适当的课程,无强制性的修课顺序。

2. 我可以只修习其中一门课程吗?

答:可以,请直接在上方课程清单直接点选有兴趣的课程注册。

3. 我修习完此系列课程,是否将获得相关证书?

答:是。每门课程及格者,可获得「修课通过证明」。每阶段课程皆修毕并满足「系列课程通过标准」者,可向ewant申请系列课程证书。

4. 请问多久可修毕此系列课程?

答:本系列课程第一次预计于2018年2月起陆续推出,您最快可于2018年8月修毕,再申请系列课程证书。

5. 我取得的系列课程证书是否可作为学分抵免之用?

答:本系列课程证书仅代表您完成此系列课程的学习通过证明,并不具任何学分效力性。是否可作为学分抵免之用,须洽询各校相关单位。

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  • ??????????????????????:

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  • FAQ
  1. Is there a compulsory sequence to taking these serial courses?

Answer: In this course series, there are three creativity related courses. You can take them according to your personal interest or work requirements. There is no compulsory sequence to take these serial courses.

  1. Can I take only one course?

Answer: Yes, please select the course you are interested in directly and register.

  1. After I complete these series courses, will I receive relevant certificates?

Answer: Yes, those who pass the course will receive the “Completion E-Certificate.” For those who complete all courses, they can apply for the Course Series Completion Certificate from ewant platform.

  1. How long does it take for me to complete these series courses?

Answer: These series courses will be launched for the first time in February and you can finish them in August, 2018 and then apply for the Course Series Completion Certificate.”

  1. Can I use the completion certificate to wave any credits?

Answer: The Course Series Completion Certificate does cannot be used to wave any credits. For more information, please contact the relevant unit of your university.